Project Specifications

WEBSITE SIGN UP

For us to get an idea of what you want for your website we ask that you fill in the form below. Provide us with all the information at hand so that we can give you the best service possible.

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BUSINESS INFORMATION

Contact Person

Business / Organization

Phone

Address

Address Line 1

Address Line 2

City

State / Province / Region

Postal Code

STRATEGIC INFORMATION

This information is crucial, in particular, to the design of the front page of your website as it is a summary of the website content

1. In 50 words or less, tell a visitor to your site what products and services your site offers.

2. In 50 words or less, tell a visitor to your site why they need these products and services.

3. In 50 words or less, tell a visitor to your site why they should obtain these products and services from your website (rather than from your competitors).

4. In 15 words or less, tell a visitor to your site what you offer.

This is the text that will appear in the title bar at the very top of the browser window when a web browser opens your website. For example, the Skype website (www.skype.com) is titled “Skype – Make free calls and great value calls on the internet”.

5. Describe your web audience. (who will visit your site)

6. Two or three websites you admire or would like to emulate:

7. What are the three or four word search phrases for which you can realistically target your site to appear, in time, in the Google top ten?.

If, for example, you run a small business in Knysna selling vintage Hats you could get in the Google top ten by focusing on location: “vintage hats knysna” or “hats knysna” would be suitable target search phrases

WHAT DO YOU CURRENTLY HAVE

Do you currently have a website? If so, what’s the address? (If not, leave blank).

Do you currently have a logo or corporate colours? Do you have any content?

PLEASE NOTE: a logo designed for print is not always workable on a digital platform.

LOGO

Do you have a logo or do you require a logo to be designed?

I have a logo
I need a logo to be designed

Upload Logo

Click or drag files to this area to upload. You can upload up to 3 files.

Maximum file size not larger than 2mb

FONTS

Go to https://fonts.google.com/ and choose the fonts you wantto use on your website

Heading Font

Content Text Font

Decor Font

WEBSITE COLOURS

Go to https://htmlcolorcodes.com/ and choose the colours you wantto use on your website. Please provide #000000

Primary Colour

this is your websites main colour that will bring the colour aspect example, Pink, Blue, Lime Green, Orange, Yellow etc.

Secondary Colour

This is the colour you will use to embold your main colour like either a darker or lighter shade, grey, black etc...

Content Colour

Colour of your content

Accent Colour

Colour of your links or when content hover

WHAT YOU WANT

What is the website’s main purpose? (Check/tick where applicable)

to sell products
to promote services
to collect email addresses
to build a brand / community
other

describe other (copy)

What is the desired outcome from a visitor arriving at the website? (Check/tick where applicable)

to leave an email address
to make a purchase
to contact you
fill out a form

Do you want any of the following? ((Check/tick where applicable)

Blog
Social sharing icons
Links to social profiles
Contact form
Email signup form / ability to collect email addresses
Ability to sell digital products
Ability to sell physical products
other

describe other

FURTHER INFORMATION

Please provide 5 email address options (info@, yourname@, admin@)

Please provide 2 email address options (info@, yourname@, admin@) (copy)

PLEASE NOTE: a fee will be charged for additional email accounts

How many pages will the website have roughly?

1-5
6-10
11-20
21-100

please view our price packages and if you are submitting a budget take this into consideration

Please detail how pages are to be organised within your website. In particular, please provide:

Names of all menus. (e.g. top menu for contact details or a very important link, footer menu and the main menu)

CONTACT & ENQUIRY FORMS

Do you require a contact form?

This allows users of the website to email you their contact details and a query through the website. If required, please indicate the email address to which completed forms are to be sent.

Do you wish your email address(es) to be shown?

Showing your email address will make you easier to contact. It may also, however, significantly increase the quantity of spam which you receive.

Do you require an enquiry form?

This is a contact form with additional fields: dropdown boxes that indicate the department to which the enquiry should be directed, fields for product selection, etc. Please also indicate the extra fields required.

HEADER AND FOOTER

What is the tagline of your website?

This should be no more than ten words. For example, the tagline of the New York Times is “All the News That's Fit to Print”.

Standard footer links.

We will include footer links labelled: Home; About Us; Contact Us; and Services/Gallery/Our Team etc.

Please provide. Any further thoughts about the footer of your website?

For example, do you have any images you would like used in the footer? If you have an image you would like used in the footer, it will typically need to be darkened or lightened in order to show the text that is to be placed over it

MAILING LIST & NEWSLETTER

PLEASE NOTE: view the package you chose if it allows for a newsletter option otherwise it will be charged additional.

Do you have or do you expect to have lists of email addresses to which alerts or newsletters will need to be sent?

If so, please describe those lists and indicate how large you expect them to grow.

What information do you wish your email address lists to contain in addition to email addresses?

First Name
Surname
Email
Phone
Address
Website url

Do you currently use a 3rd party emailing system or CRM?

(e.g. AWeber, ConstantContact, MailChimp)

Do you wish to allow the public to subscribe to your email lists through your website?

How often do you expect to send out email alerts or newsletters?

Do you have existing email alert or newsletter templates? If so, please attach the templates to this document.

Click or drag a file to this area to upload.

Additional Special Technical or Functional Requirements

PLEASE NOTE: additional costs will be charged for any of the following if it is not inclusive of your package option

What are the special technical or functional requirements of your website? For example, you may wish to use:

Banner or side advertising
Events modules and calendars
Image galleries
Latest news modules or blogs
Online polls or surveys
Random banner images
Online forums
Blog and article commenting
Social network integration
Store locators
Tag clouds
Category cloud

We advise you to only select functionality that you are certain you need. We will discuss with you, as required, the additional cost of setting up such functionality. Note that a blog is often a worthwhile addition even to a small site: if it contains content that is relevant to the site purpose, it is likely to raise search engine ranking and draw in web traffic.

ECOMMERCE

Only fill in this part if you chose a ecommerce package

Do you wish to take online payments through your website?

If you don’t take online payments now or in the future, please skip the rest of the questions in this section.

Briefly describe your products or services

What are your main selling points? What makes your products or service stand out?

Do you have a PayPal account? Is it PayPal verified?

How many sales do you expect to make a month once your site is running? What do you expect will be the total value of those sales?

How many products will you offer for online purchase at any one time?

How often do you expect to add new products to your site?

If you are selling goods that require mailing, please explain carefully how you intend to deal with postage costs.

For example, you may add 5% to the cost of all goods on your site to cover postage, you may base postage on the total weight of all purchased items; or you may increase item prices on a per item basis according to item size and weight.

Will you be offering any product packages, discounts or special offers?

PROMOTION AND SEARCH ENGINE OPTIMIZATION

Only fill in this part if you chose a seo package or simple seo is inclusive of your package

Give us your thoughts on site promotion and advertising.

Upon completion, we will submit your website to all major search engines in order to make it visible to the World Wide Web. Do not expect this to be sufficient to promote your site. Websites, like any other product, benefit from paid advertising both online and offline to establish a market base. Upon completion of your website we will be pleased to advise you of the options available to you. Note that we do not attempt to sell search engine optimisation trickery. The key to establishing good search engine rankings is relevant, concise and well organised content. Websites that attempt to use tricks to raise their rankings are unlikely to outwit the search engine algorithms for very long – and will be penalised in time by search engines for their attempts to do so.

POST-COMPLETION MODIFICATIONS

Please advise us at this stage of any envisaged future site requirements.

You might be planning, for instance, to eventually add a donation facility, a subscription newsletter or a calendar of events

Who will be responsible for administering your site once it is completed?

We do not charge to have a phone number or a spelling mistake modified on your website. We emphasise, however, that website modifications are always best done by a web-designer or an individual with some knowledge of HTML. This is true for all websites irrespective of their underlying architecture – don’t believe anyone who tells you otherwise! Your website is an investment in your business and we offer maintenance packages to make sure clients sees the best you have to offer

IMAGES

please create a dropbox folder and submit all your images in jpg, png or svg in the folder on the page you want it displayed eg images you want us to use on about us page- create a sub folder 'About Us' and place the images you want us to use in that folder Once you are completed with all the images and content ONLY then do you submit your dropbox link to info@prettycreative.co.za

Do you have images or do you need us to supply royalty-free images for you? Please view price packages for stock images

We always recommend you have professional images taken of your business or instead use stock images and only use your images in the gallery section. Bad quality images can make a very expensive website look very cheap

What type of look are you trying to achieve? (Ex: high-tech, conservative, warm, flashy, etc.)

Other Comments – Please provide other important information about your website design that is not asked in this questionnaire.

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